As a business owner, it is important to stay on top of the latest trends in your industry. The best way to do this is by listening. Netbase Quid provides social media insights through their platform that give you an all-inclusive view of what people are saying about your brand or product. Netbase Quid offers an online platform designed to provide a complete customer view by monitoring word-of-mouth conversations across different social networks, forums and blogs. Netbase Quid’s software allows companies to have a real-time view of what their customers are saying about them on the web through automated sentiment analysis that provides insight into brand health issues. Below is what companies or brands should look for in social listening tools.
- Customer support
Customer support is crucial no matter what the business. The importance of social listening tools in customer support cannot be overstated. Currently, the biggest challenge in customer support is managing a high volume of customer interactions across different channels quickly and efficiently. This is where social listening tools come into play. The best way to do this for your business is by using a tool designed specifically to listen to what customers have to say on social media. With Netbase Quid’s platform, customer service teams can monitor up-to-the-minute conversations about brands or services mentioned on Facebook, Twitter and YouTube from one dashboard.
- Extensive research
The ability of social listening tools to provide research findings into the specific demographic that is talking about any given brand, product or service is something that businesses look for in such tools. As social media grows and evolves, it becomes increasingly important for companies to stay up-to-date with what people are saying online. With Netbase Quid’s platform, reports can be generated using comprehensive data visualizations and easy access to raw mentions (tweets and blog posts).
- Multiple platform accessibility
The social media landscape is continuously evolving, which means that your tool of choice needs to be able to adapt to the times. Popularity on one network does not guarantee success on another, so look for a social listening tool that can monitor accounts on multiple platforms. The more available sources for research results, the more complete the information about your customer base and what they are saying about you. This integration with multiple social networks gives you a clear picture of what your customers are saying. Netbase Quid provides information about the demographics which engage in the conversation through comprehensive demographic reports, including age, gender and location.
A strong social media presence is useless if no one knows how to use it. Your company needs the ability to provide customer support for your social listening tool. Otherwise, you are better off using free, third-party tools that do not require assistance. Netbase Quid’s product offering comes with a simple interface that allows even the most novice computer users to access its features easily. The user experience is nonetheless important, especially when you are trying to gain new customers and maintain brand integrity.
- Different functions
A good social listening tool allows for various functions that can help you learn more about your customer base and how they perceive your company. There are several tools in the market that allow brands to monitor specific keywords, brand sentiment concerning competitors, influencers, etc. Other helpful features include using predictive analysis to understand what customers will say before they even say it. This way, you can proactively address any problems or concerns before they escalate.
With all this in mind, what is the best way to use a social listening tool? You should conduct regular social media audits that allow your company to pinpoint key areas for improvement and gain a deeper understanding of how customers perceive your brand. With Netbase Quid’s platform, companies can monitor broad societal trends while tracking specific messages from consumers or other organizations about their products or services. The ability to gain insight into multiple conversations about your industry helps brands establish an actionable data-driven marketing strategy that leads to greater exposure and increased ROI. In addition, online monitoring conversations take some of the mystery out of conducting market research since access to raw text allows people to quickly get a sense of what customers are saying and what issues they care about most.