The integration of a blog has become more and more widespread in natural referencing strategies, to the point today of being essential if you want to be found on the internet. To stand out from the rest of the others on the Internet, there is no other choice today than to communicate more, to create more qualitative and informative content for Internet users about you, your products and achievements, and your services.
While the blog format has evolved a lot over the past 20 years, it has never been so important on the internet in the race for visibility and ever more relevant information. The good news in 2022 is that it’s extremely easy today to have a blog hooked to your website, and it’s even widely recommended if you want to be found and talked about. YOU!
But then, why is it so important today to have a blog on your website in order to increase your traffic and convert more of your visitors into customers?
You have greater visibility
By creating a blog for your website, you optimize its online visibility. Today, having a blog is an essential tool in a natural referencing strategy, because it allows you to display a lot of information that did not require a place on the static part of your site. As you know and if you don’t, we’ll let you re-read the importance of the SEO pillar on the on page SEO Services Content, creating relevant content on your website is the key point of any good SEO strategy. By creating a blog, you can publish quality content using keywords or queries that correspond to your industry or your chosen field and which are typed by an Internet user on Google. And the better you are in your speech, the more Google will position you on many keywords to find you even more, first by the long tail, then by the short tail.
Remember this very simple equation:
The more pages you have = the more likely you are to be seen
Your site is alive and you show it to Google
It is sometimes important to remember that Google likes the freshness of its information! If your site hasn’t changed one iota in years, no doubt Google thinks this information is outdated or your site is slowly sinking to near death. When Google comes to visit your site for the first time, it saves everything it finds (the pages and the texts that are there). When he comes back a few days later, if he can’t find any new information to chew on, he won’t bother refreshing his information about you and will come back again in a few days…. then those days will get spaced out to become weeks and then months before Google’s next visit to verify your site.
Your website (whether it is a showcase or not) generally presents your know-how or your company… and sometimes there is nothing more to say than what is already written! And to fight against the problem of non-freshness of your site, the blog is the ideal solution, because you will be able to publish a ticket, an article or information on your website and show Google that your site is constantly improving! On top of that, a new article is a chance to position your site on more keywords!
You optimize your internal networking
Internal linking on your website means that you use textual anchors and associate them with the links of the pages of your site. This internal linking has two effects on your website:
- You offer the user to continue his visit to your website, by discovering other relevant content. Thus, you will boost your page view statistics, your bounce rate will drop and you will why not encourage the user to take action on your site.
- You will spread the authority and notoriety of the page that generates backlinks to those internal links you have created. In this principle, when you get a backlink from another site on a page, Google attributes a notoriety index to it. All the internal links on your page will benefit from the power of this index to, in turn, recover a notoriety index thanks to this link.
Never let a user read a blog post on your website without giving them the opportunity to discover another page on your site without clicking the “Back” button on their browser. You will optimize your internal linking and the reader’s user experience.
In conclusion, do you need a blog in an SEO strategy?
Oh yeah! You cannot have a complete natural referencing strategy without a blog to feed your website with information that will make your site more easily found on search engines. You do not know where to start or find the right topics to discuss? At SEO BRISK, we are here to help you in writing your SEO blog articles.