When we talk about cold email outreach, the subject line of your emails plays a crucial role. When a person sees an email letter from someone they don’t know, it’s only natural that the subject line can either cause them to open the letter or delete it immediately. It is one of the most important parts of email letters, so it’s essential that you pay attention to it.
What Are Some Tips to Write Engaging Subject Lines?
Getting people interested in what your company has to offer is an art of persuasion. All words that you use in your emails should be carefully chosen and appropriate to the context and situation. A subject line is the beginning of your message to the potential customer, so it determines whether a person will continue reading.
Here are some recommendations that will help you come up with the best subject lines:
- Think what words are important and put them first
You should think about what value you want to provide and what you want your recipients to focus on the most. To do this, you should place the most important words closer to the beginning.
- Your subject line should be concise
Keep in mind that when someone opens your email from a smartphone, they will immediately see only 30 characters of your subject line. The number is not much higher on computers, so you should come up with the most compelling line that is no longer than 8 words.
- Make sure that there is a call to action
The subject line should use words that call to action and you should avoid any introductory words, as they will only occupy space.
- Use the power of subject line generators
Some business owners don’t know but there are currently different generators available that can help you immensely. One of them is offered by Reply, and you can use it to get accurate and captivating subject lines on a daily basis. You can discover this tool here: https://reply.io/cold-subject-line-generator.
- Don’t exaggerate your subject line
While you should include a clear call to action, you should also make sure that your subject line doesn’t come off as too aggressive or spammy. It’s always better to keep things professional when writing your messages and subject lines.
A lot of companies these days choose generators to come up with subject lines and this makes total sense. It can be difficult to invent original content every day, so if you need help, you should not hesitate to use a generator.