ffective keyword research

As an Amazon agency, we understand that effective keyword research is the foundation of any successful Amazon selling strategy. Keywords are the bridge that connects your products with potential customers, making them crucial for visibility, relevance, and, ultimately, sales. Amazon’s A9 algorithm, which determines product rankings in search results, heavily relies on keyword relevance. By identifying and strategically using the right keywords, you:

• Improve product visibility in search results
• Attract more qualified traffic to your listings
• Increase conversion rates
• Optimize your advertising campaigns
• Stay ahead of competitors

Now, let’s explore our Amazon agency’s step-by-step guide to effective keyword research.

Start with seed keywords

The first step in our keyword research process is identifying seed keywords. These are broad, general terms that describe your product. For example, if you’re selling a yoga mat, your seed keywords might include “yoga mat,” “exercise mat,” or “fitness equipment.” To generate seed keywords, we:

• Analyze the product and its features
• Consider the product’s primary use cases
• Look at category names and subcategories on Amazon
• Review competitor listings for standard terms

Expand your keyword list

Once we have a set of seed keywords, it’s time to expand the list. Our agency uses a combination of methods to discover a wide range of relevant keywords:

1. Amazon’s search suggestions – We type seed keywords into Amazon’s search bar and note the autocomplete suggestions. These are valuable as they reflect actual customer search behaviour.
2. “Customers Also Bought” section – We analyze the products in this section of relevant listings to identify additional keyword ideas.
3. Competitor Analysis – We study top-performing competitor listings to identify their target keywords.
4. Keyword research tools – We utilize specialized Amazon keyword research tools that provide search volume data, related keywords, and long-tail variations.
5. Customer reviews – We mine customer reviews for natural language and phrases that shoppers use to describe the product. For other details navigate here – myamazonguy.

Leverage long-tail keywords

The conversion rate for long-tail keywords is typically higher than that of short-tail keywords since they are longer and more specific phrases. As an Amazon agency, we place significant emphasis on identifying relevant long-tail keywords because they:

• Are less competitive and more accessible to rank for
• Attract more qualified traffic
• Often have lower CPC (Cost Per Click) in advertising campaigns

Analyze search volume and relevance

Not all keywords are created equal. Our agency meticulously analyzes each potential keyword for:

• Search volume – We prioritize keywords with sufficient search volume to drive meaningful traffic.
• Relevance – To maintain a high conversion rate, each keyword is genuinely relevant to the product.
• Competition – Our algorithm determines the difficulty of ranking each keyword based on the strength of current top-ranking products.
• Seasonality – We consider whether search volume fluctuates seasonally and plan accordingly.

Categorize keywords

With a comprehensive list of keywords, we categorize them based on their intended use. Our typical categories include:

1. Primary keywords – These are the most critical, high-volume keywords directly describing the product.
2. Secondary keywords – Related terms that are still relevant but may be less competitive or have lower search volume.
3. Backend keywords – Relevant Terms that may not naturally fit in the visible listing content.
4. Advertising keywords – Keywords specifically selected for PPC campaigns, often including competitor brand names or related products.

Researching keywords requires continuous attention and refinement. Following this guide and staying committed to constant optimization ensures your Amazon listings are always positioned to succeed in the Amazon marketplace.